AJ Cassata

Cold email isn’t dead — but doing it the old way is.

In this episode of Liftoff with Keith, we sit down with AJ Cassata, Co-Founder of Revenue Boost, to break down what’s actually working in outbound lead generation today. AJ has helped 440+ startups, agencies, and SaaS companies build predictable revenue pipelines without relying on paid ads, social media algorithms, or massive budgets.

We dive into:

• Why cold email still works — and why most people fail at it
• How to build the right outbound list (and why tools matter less than strategy)
• Writing cold emails that stand out in crowded inboxes
• The role of AI in personalization, research, and outbound scale
• How to turn cold outreach into a reliable top-of-funnel growth engine

If you’re a founder, marketer, consultant, or agency owner looking to generate leads consistently — this episode is packed with practical insights you can apply immediately.