Max Hoffer

AI won’t fix a broken go-to-market strategy. In fact, it might expose everything that’s already wrong with it.

In this episode of Liftoff with Keith, Max Hoffer, founder of Stackfinder and Head of AI Go-to-Market Systems, explains why companies can have a great product but still struggle to build a repeatable revenue engine.

From fragmented tools and poor CRM data to slow lead follow-ups and broken marketing-sales handoffs, Max breaks down the hidden revenue leaks that prevent businesses from growing efficiently — and why adding AI before fixing these fundamentals can make things worse.

In this episode, we discuss:

• Why AI amplifies existing GTM problems instead of automatically solving them
• The common revenue leaks hiding in marketing and sales processes
• How to audit your website, lead routing, CRM, and buyer journey
• Why speed-to-lead and consistent follow-up matter
• How to assess whether your business is ready for AI
• Practical ways to introduce AI into your workflows without overcomplicating things
• Why customer conversations and call recordings can improve marketing and product decisions
• How to use data to communicate recommendations and drive better business outcomes

Max also shares practical ways to identify bottlenecks, measure the impact of AI, and start with one workflow rather than trying to automate everything at once.

About Max Hoffer

Max Hoffer is the founder of Stackfinder and works on AI go-to-market systems. His work focuses on helping businesses identify revenue bottlenecks, improve workflows, and understand where AI can make a meaningful difference.